ShiftControlBlog

Jun 25.09

Shift Control Media reinforces brand value for Starwood’s Aloft Hotels (New York Times)

A Recession Summer Theme: Come On In, the Travel’s Cheap

Last summer, travel marketers scrambled to cope with consumer anxiety over fast-rising gasoline prices and airfares.

Ah, the good old days.

The economy has worsened significantly since then, making it more difficult to persuade consumers to take vacation trips. As a result, airlines, hotels, resorts and destinations are intensifying attempts to appeal to frugal, worried would-be travelers…

View full article: http://www.nytimes.com/2009/06/25/business/media/25adco.html?_r=1&ref=media

Apr 14.09

shiftcontrol.com an Official Honoree in the 13th Annual Webby Awards

Announced today, shiftcontrol.com has been distinguished as an Official Honoree in the Professional Services category in the 13th Annual Webby Awards. The honor signifies an outstanding caliber of work as voted on by members of The International Academy of Digital Arts and Sciences.

The site was created in collaboration with Mod7 and also recently won two Applied Arts Interactive Media Awards. Congratulations to Wil and your entire team!

This represents Shift Control Media’s third recognition by the Webby’s having previously won two in 2008 in the category of Interactive Advertising—Games and Applications for our work on the Coca-Cola “Happiness Factory” games.

Feb 12.09

Tim Zuckert Interviewed on The Advertising Show

Tim Zuckert, President & CEO of Shift Control Media talks about the role of games, social media and marketing on The Advertising Show - America’s only radio program focusing on advertising, media, marketing, product development, branding, new media, sales and customer relations.

Feb 10.09

Emerged Media

I’ve come across a bunch of different research lately that make me feel like we should stop talking about emerging media and start talking about emerged media. First and closest to my heart, December video game industry sales rose 9%. Imagine an industry that’s actually growing in this wonderful economy. According to NPD, games, consoles, & accessories rose to 19% to $21.33 billion in 2008. Games are now bigger then domestic box office, DVD sales and packaged music. And it’s not just video games. If you look at online game sites like Yahoo Games, Addicting Games, Mini Clips and the like, they had 27% more unique visits and 42% more playing time in December 2008 then just one year prior according to ComScore. During the same period Internet traffic was up only 4%. And then there’s Internet usage overall. A recent study from Harris Interactive found that US adult Internet users are now spending an average of 14 hours per week online. That’s twice as much time as they were spending in 2001 and nearly 1/3 more time then just one year ago. The same poll found that only 2% of computer users do not go online. Bottom line - there’s an ever greater opportunity for brands to connect with consumer online and through games. We’ve emerged!

Feb 09.09

Game-Changing Behavior: The Case for Brandworthy Games

Tim Zuckert, President & CEO of Shift Control writes in the Fall issue of the Casual Game Association’s Casual Connect Magazine on authentic ways that brands can connect with consumers through games.

Click to download

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